03 August 2009

Need Help in Writing Your Library Brochure?

Tanya Feddern-Bekcan [University of Miami (FL) School of Medicine] asked members of the MEDLIB-L electronic list for suggestions for what should (or could) be included in a library brochure. Here is a summary of the replies she received.

Note: You don't need to put all of these into every brochure. You should have a basic brochure with numbers 2,3,4,5,6,7,8,10,13 (just the who can use the library part), 33, and a selection of 18 and 21. Adding 27 and 28 would be good, too.
Other brochures could have more specialized information, such as "More About the Library" with the basic information plus 1, 9,13,14, and 20; "Library Services" with the basic information 16,17, and 18; "The Library: Wherever You Want It" with the basic informaton plus 15,22,23,30 and 32. You can think of others, I'm sure.

1. Library Mission/Vision Statement
2. Hours
3. Main phone number
4. Physical address
5. Post Office address with campus locator code (for interoffice mail)
6. Main email address
7. Website address
8. Director’s name
9. Librarians’ names (with/without email addresses or phone number extensions)
10. Campus map showing library location
11. Layout map of the library (indicating location of study rooms, stacks, etc.)
12. NLM Classifications
13. Library Rules (who can access library in person or online, children accompanied by adult, no food/drink, computer usage rules, badge worn inside the library, etc.) - only the "who can access the library" is necessary
14. Library Policies & Procedures (checkout, donating materials, renewal, placing a hold, fines, etc.)
15. Website URLs or databases: with or without annotations (PubMed, MEDLINEplus, etc.)
16. Listing of the number of books, electronic resources, databases, etc.
17. Listing of number of computers and other library equipment (copiers, scanners, paper cutter, etc.)
18. Listing of library services (training, ILL, designing/printing professional posters, document delivery, copying, providing guidance relating to copyright and the ethical use of information, teaching curriculum-related information skills with you, etc.)
19. Listing of librarian duties (part of healthcare team, contribute to patient care and safety, serve on hospital committees, share new resources & ideas, etc.)
20. Referring to librarians as masters-prepared, certified, faculty, professional medical librarians, etc.
21. Quotes by pleased patrons identified as “Molecular Biologist,” “Assistant Professor of Medicine,” etc.
22. Instructions for Remote Access
23. Search tips
24. Description of the EBM/Research process
25. Funded/Donated items and the name of the donor/funding source
26. Awards the library has received
27. “Coupon” for a free library service or candy
28. Tear-off bookmark that lists the library contact info, hours, and services
29. Information prescription form
30. Training request form
31. Top 10 Reasons to Use Your Library
32. Image of the library homepage with its features pointed out and annotated
33. Date the brochure was last revised

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