14 July 2009
Nine things not to have on your Web site
Jeff Wuorio posted the following suggestions on ConnectIT USA. Most are common sense, but some may not have occurred to you.
1. Your photo on the home page: It can detract from why the visitor should be there in the first place. “Your Web site should be all about the viewer, not about you.” (Larina Kase, Performance and Success Coaching, Philadelphia, Pennsylvania)
2. Visual (and audio) overkill: Can be confusing, unprofessional, take too long to load, and definitely distracting.
3. Too many confusing menu options: Offer a variety of content, but keep the site structure simple.
4. Information that could lead to privacy or security breaches: Leave employee photos, e-mail addresses and personal details about them off the site. “Confine details [on products] to what is absolutely needed to attract and entice customers into buying, and to not give away the company store.”
5. Information that could tip off competitors: “Certain bits of information might seem innocuous on their own, but when pieced together could reveal more than you want about your business practices, strategic partners, corporate clients, and your internal organization.”
6. Undue jargon and techno-speak: “Keep your copy and content straightforward—I if need be, have a non-expert review it for clarity.”
7. Content that makes your business sound too good to be true: “Don’t make your Web site an ad. Make it an interactive conversation with your audience.”
8. Unsupervised chat rooms: Moderate to avoid spam, off-color comments, potential security breaches, etc.
9. Bad links and outdated material: Outdated content or broken links will turn customers off—fast.