Promote the Nexus

Peter Persic, Public Relations and Marketing Director, Los Angeles (California) Public Library, presented this marketing/advocacy idea at the annual conference of the American Library Association.

Libraries are known for Information. This need is also filled by Google.
Libraries are known for Reading. This need is also filled by Barnes & Noble.
Libraries are known as Cultural Centers. This need is also filled by museums.
Libraries are know as Community Centers. This need is also filled by Starbucks.

However, the library "is uniquely positioned at the nexus of all four needs." So he encouraged listeners to "promote the nexus."

As reported by Kathy Dempsey [Libraries Are Essential/editor MLS: Marketing Library Services] on The “M” Word: Marketing Libraries, 20 July 2009, http://themwordblog.blogspot.com/2009/07/im-finally-getting-back-to-blogging.html