MARKETING HELP FOR ACADEMIC LIBRARIES

The Association of College and Research Libraries (part of the American Library Association) has put together some wonderful tools for academic libraries. They are all good, have some specific examples that you can emulate and, best of all, they are free.



Included are:

The Power of Personal Persuasion: Advancing the Academic Library Agenda from the Front Lines (PDF format)

@ your library Toolkit for Academic and Research Libraries (download either in PDF or Word format)

Manuals and slides on strategic marketing for Academic and Research Libraries (from 3M Library Systems and ACRL)

Train-the-Trainer slides (also from the 2003 3M/ACRL training session)



URL:

all the above can be downloaded from http://www.ala.org/ala/acrl/
acrlissues/marketingyourlib/marketingyour.htm