TWO ARTICLES ON BLOGGING THAT YOU SHOULD READ

Should you blog or not? Here are two differing opinions: one advocating blogging by executives and the other warning job seekers not to blog (and aren’t we all job seekers at some time?).

Schwartz, Jonathan, If You Want to Lead, Blog, Harvard Business Review Reprint FO511J, 1 November 2005. (available for US$6.00 at http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/
item_detail.jhtml?id=F0511J) Schwartz is President and CEO of Sun Microsystems and blogs at http://www.blogs.sun.com/jonathan.
Excerpt: “For executives, having a blog is not going to be a matter of choice…. If you’re not part of the conversation, others will speak on your behalf—and I’m not talking about your employees.”

Tribble, Ivan (pseud.), Bloggers Need Not Apply, The Chronicle of Higher Education, 8 July 2005, p. C3, http://chronicle.com/jobs/2005/07/2005070801c.htm
Excerpt: “Our blogger applicants came off reasonably well at the initial interviews, but once we hung up the phone and called up their blogs, we got to know ‘the real them’—better than we wanted, enough to conclude we didn’t want to know more.”