ANOTHER GOOD MARKETING ARTICLE--HOW DOES YOUR LIBRARY LOOK?

I forgot to tell you about another great article in MLS: Marketing Library Services . It is by Julia Cooper [marketing consultant, Columbus, Ohio, USA] and is titled How to Evaluate Your Library's Physical Environment. She writes,"This is an opportunity to rediscover what your facility is communicating and to enhance the environment." She also has Ten Simple Tips to Spruce Up for Spring. This is an article very worth reading!

Citation:
Cooper, Julia, How to Evaluate Your Library's Physical Environment, MLS: Marketing Library Services 21(3):1,5-7, May/June 2007.