16 November 2007


Medicine and Madison Avenue is a neat website from the (US) National Humanities Center and Duke University (Durham, North Carolina, USA). It “presents images and database information for approximately 600 health-related [print] advertisements.” Categories include household products, over-the-counter drugs, personal and oral hygiene, vitamins/tonics/food/nutrition/diet aids; institutional and pharmaceutical; cigarette ad; and supplementary documents such as documents from J. Walter Thompson (an advertising agency), the American Medical Association, popular magazines, advertising press guidelines, Federal Trade Commission documents, and radio scripts. There’s also a timeline overview of significant medical and advertising events from the 1840s to the 1960s. Very specialized, but interesting. You could probably use some of it to promote programs on specific topics.

URL: http://scriptorium.lib.duke.edu/mma/

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