A blog for librarians in all smaller libraries, not just for one-person or solo librarians--all kinds of libraries, anywhere in the world. Management information, links, and marketing tips that you can use right now.
You’ve seen the ads for making your own Capital One credit card. Now you can customize your Starbucks card. I think a good marketing tool would be to allow your customers to create their own library card.
URL: http://www.starbucks.com/mycard/
Judith A. Siess is a recognized expert in one-person librarianship and interpersonal networking. She was the editor and publisher of The One-Person Library: A Newsletter for Librarians and Management from 1998-2009 and is the author of articles for publications such as American Libraries and Searcher. An active member of SLA since 1980, she was the inaugural chair of its SOLO Librarian’s division, which is now the fourth largest division of the association with nearly 1,000 members. She has drawn from her more than twenty years’ experience to write seven books (see links). She is trying to retire, but it isn't working.
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