25 October 2008
SOCIAL TECHNOGRAPHICS DATA—WHAT?
Josh Bernoff of Forrester Research has just published his newest Social Technographics data. He divides US online adults into six groups: creators, critics, collectors, joiners, spectators, and inactives. More people are participating—inactives dropped from 44 to 25 percent from 2007. However, there were only relatively small gains in the most active groups: creators up3percent, critics up 12 percent, collectors up 7 percent, and joiners up 10 percent. (Yes, I know those don’t seem to add up—they’re his numbers, not mine.) Nevertheless, it’s an interesting report.