14 May 2009

Key Characteristics of Digital Natives:

Jeremiah Owyang of Forrester Research reported on his blog, Web Strategist, on a talk at the Corporate Social Networking Conference in Amsterdam. Dr. Urs Gasser of Harvard Law School’s Berkman Center for Internet and Society spoke on What Companies Should Know About Digital Natives. Gasser coined the term “digital natives.”

They interact with the peers across the globe, they are “always” online (by age 20, kids will have spent 20,000 hours online), extensive disclosure of personal data, a culture of sharing, they are creators not passive users, they often ‘graze’ the headlines and don’t often read the full article, they often experience work with community builders, and are responsive to intrinsic motizations, they learn through browsing and may not be able to identify qualified and expert sources (“If it’s online, it must be true!”)

URL: http://www.web-strategist.com/blog/2009/05/14/what-companies-should-know-about-digital-natives

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