Petruzzelli, Barbara, ed, Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community, Haworth Press, 2005, ISBN-10: 0-7890-3157-4, $42.95, ISBN-10: 0-7890-3158-2 (paper), $22.95.
Recommended by Chris Olson (http://www.chrisolson.com/marketingtreasures/vol15/Vol15N3JULY06.html) and that’s good enough for me.
For more information or to order, go to http://tinyurl.com/jsb9z
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