02 December 2007
THE 10 THINGS COLLEGE STUDENTS DON’T KNOW ABOUT MARKETING
Carol Phillips wrote a cute (and true) article for Advertising Age titled, Millennials: Clued in or Clueless? Four examples: The average household income does not support a cleaning lady (or an iPhone); Facebook is an advertising-supported, commercial service; Retailers, not manufacturers, set the price; and Brands influence buying behavior. Each comes with more on how the millennials think and the implications for marketers.