Brian Matthews [Georgia Tech University, Atlanta, USA] has a good promotional idea for academic libraries.
“Donuts? Sugar Cookies? Snickers? Coffee? Yawn...I just put out some Good Luck Candy and Fortune Cookies and they seem to be popular, although I guess it doesn’t matter what you set out, people will take anything that is free. It’s the thought that counts, so... why not put a little thought into it? Maybe try and build a tradition of grabbing some good luck candy before heading off to take your exams. Don’t get me wrong, Reese’s Cups are great, but how often do you get to eat a little good luck? Maybe, just maybe it will give someone a little perk heading to a test.
Oh wait, some people still ban food in their libraries, how quaint.”