This article is the result of a study commissioned by Elsevier in 2002. It appears on their free librarian-outreach website, LibraryConnect. Here are some of the 15 tips.
“On the library homepage, offer links to digital resources and subject-specific content.” “Offer searchable lists of online resources and providers.” “List library staff titles and names with telephone numbers and email addresses.” AMEN! “Avoid generic email alerts to a wide audience in favor of tailored email messages.”
URL: http://libraryconnect.elsevier.com/lcp/0102/lcp010201.html
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