A sad truth: “While we don’t charge monetarily for our services, the user incurs costs in terms of time and effort. For many users, libraries are simply not worth it.” “We’re no longer the only game in town.” “We know that many of our users are keen to have electronic access, but often they’re not aware that the library has the information that they need.”
To market effectively, “ define your market, decide what to promote, target an audience, decide on the venue and media, construct and appropriate message, [and] evaluate your efforts.”
Wisniewski, Jeff and Darlene Fichter, Electronic resources won’t sell themselves: marketing tips, Online 31(1):54-57, January/February 2007.
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