03 April 2009
SOCIAL MEDIA AND YOUR CUSTOMERS
Jay Ehret, founder of The Marketing Spot, had this to say about social media on the Flooring the Consumer blog.
1) Start now. Establish a presence and get comfortable using social media. It’s not yet imperative that use social media, but it probably will be someday. You need to be ready.
2) Don’t try to do everything. Pick one thing, the most appropriate for your [library], and get good at it.
3) Don’t ignore traditional media. It’s not dead and never will be. However, look for traditional media that are innovative and also understand the new media.
4) Don’t get evangelized. There’s a lot of hype out there coming from so-called social media evangelists. I’ve seen the question asked by one social media evangelist: “Can social media save (a particular) small business?” Turns out, no. That particular business went out of business. A [library] will not live or die based on involvement with social media.
5) Do what your customers will accept, not what you want them to do. If your customers do not congregate on Facebook, there’s nothing you can do about it. Be where your customers are likely to be.