“In an age when technology is everywhere, those who understand how technology works are easy to find…. Those who understand how people work are much harder to find.” (emphasis mine)
And he ends, “Those who have a deep understanding of customer needs and behaviour, and translate these needs into effective websites will command high wages. Why? Because that’s how you create value.”
Librarians understand the customer; we must do so in order to do our jobs. Now, if we could just convince our employers that librarians, not computer people should be designing their organizations’ web presence.
URL: http://www.gerrymcgovern.com/nt/2006/
nt-2006-06-19-customer-skill.htm
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