Stephen Abram [VP Innovation, SirsiDynix, Toronto, Ontario, Canada] alerted me to a piece from USA Today entitled iPods Knock Over Beer Mugs. A spring 2006 Lifestyle & Media Study from Student Monitor found that the number one thing on campus was, 73 percent of the students mentioned the iPod; with Facebook and drinking beer tied for second with71 percent. Other technologies in the top ten were text messaging (#4, 66 percent), downloading music (#5, 66 percent), and instant messaging (#8, 63 percent). Clearly, the student of today is plugged in and tuned in.
URLs:
Stephen’s Lighthouse article: http://stephenslighthouse.sirsi.com/archives/2006/
06/beer_or_ipods.html
USA Today article: http://www.usatoday.com/tech/news/
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