18 June 2006


Here are a few marketing tips from the SLA 2006 Conference blog. Mary Ellen Bates spoke on Free Agency: From Athletes to Librarians. Here are some of her suggestions, courtesy of blogger Emma Wood.

Ask questions that are meaningful to your customers, not to you. For example, “If you could change one thing about the library, what would it be?” instead of “Do you like the library?”

Packaging your results is important. Bates said that giving them a stack of articles “just looks like you Googled it better than they did.”

When what you give the customer isn’t what they wanted, take the responsibility and ask what you can do to fix the situation. You don’t have to apologize.

Mary Ellen Bates, Bates Information, Boulder, Colorado, USA, http://www.batesinfo.com

SLA 2006 Conference Blog: http://slablogger.typepad.com/

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