Paul Barsch has a great post on MarketingProfs:Daily Fix that starts out…
“Through my 15-year marketing career, spanning three Fortune 500 companies and a stint in Silicon Valley, I’ve discerned that the competitive intelligence function in most companies can be categorized into three buckets…Useless or Near Useless, Marginally Helpful, Deep and Meaningful Insight. Check it out and make sure that the DI that you provide falls into the last category.
URL: http://blog.marketingprofs.com/2006/06/useless_competitive_intelligen.html
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