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2. Have a personality, reflect your core beliefs, be honest, have fun.
3. Blogging is a very serious time commitment.
4. Pick a subject matter you are passionate about and that you are good at.
5. Respect the intelligence of your audience.
6. Blogs need constant promotion, participation and evangelism.
7. Being “digg’ed” is great exposure but traffic builds gradually over time, one person at a time.
8. Have goals, whatever you want them to be.
9. Be nice, save your hidden agendas for other uses.
10. Nobody will read my blog.
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