Rebecca Gould has a good article on RainToday.com, a marketing site, on How to Write a Great Online Article. Here is the short version, but you should read the entire article if you are doing any writing online.
2. “Cut to the chase.” The first paragraph has to keep the reader’s interest.
3. “Know your A, B, Cs and 1, 2, 3s.” Short paragraphs (no more than 4 lines) are a must.
4. “Don’t be vanilla if you’re really rocky road.” In other words, be yourself—let your personality show through.
5. “Once upon a time.” Stories get your point across better than narrative.
6. “Save the selling for sales.” Don’t push your message too hard.
http://www.raintoday.com/pages/931_how_to_write_a_
great_online_article.cfm
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