Putting poor quality or boring content on your website, or not changing it often enough, can be very expensive to your organization. How? By misleading, boring, or failing to engage the interest of your customers, you can lose them or at the very least give them less of a reason to trust you and your library with their information problems.
Gerry McGovern prompted me to write the above with his post, The True Cost of Content, on webpronews.com. You should read it--it should give you more incentive to work on your web site (and/or blog).
And yes, this is another "do as I say, not as I do" suggestion. I realize that my web site doesn't change as often as it should. However, there have been some recent changes, so check it out.
URLs
McGovern article: http://www.webpronews.com/expertarticles/expertarticles/wpn-62-
20060306TheTrueCostofContent.html
webpronews.com: http://webpronews.com
My website: http://www.ibi-opl.com
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