02 March 2006


What are the first words out of your mouth when a customer approaches you? Did you know that you have only a very brief time to make a good first impression?

You should read Scott Ginsberg's post, First Words Make (or Break) First Impressions, on his blog, Hello, my name is Blog. He makes some very good points.

1. The time you have to make an impression is shortening. Conventional wisdom used to be that you had 60-90 seconds. Now it's down to two seconds (according to Malcom Gladwell's book, Blink.

2. That time is even shorter for a web page--maybe even 1/20th of a second (according to the BBC).

3. Try an unusual greeting. He suggests, "Step right up" or "Come on down" or "Don't be shy." I suggest the comic "Next victim?" or the serious and to the point "Ready to solve the next problem."

4. Ginsberg reminds us to make "the first words out of your mouth UNFORGETTABLE."

Ginsberg's article: http://hellomynameisscott.blogspot.com/2006/03/first-words-make
Blink: http://www.amazon.com/gp/product/0316172324/qid=1141305118/sr=2-1/
BBC article: http://news.bbc.co.uk/1/hi/technology/4616700.stm

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