BLOGGING: FOR COMPANIES AND LIBRARIES, TOO

Factiva has released the first two parts of a white paper on Blogging and your Corporate Reputation. Part One is Listen to the Conversation, about monitoring what others are blogging about your organization. Part Two is Contribute to the Debate, on what response your organization should make to the bloggers and encouraging employees to blog.

Although the paper is directed at corporations, libraries and librarians should also follow what is being said about them on blogs and respond and participate in the blogosphere. Therefore, I suggeest you take a look at the white paper. It is free after registration. While you're there, look at some of Factiva's other white papers.

URL: http://www.factiva.com/collateral/download_brchr.asp?node=menuElem1506