Your Signature Can Sell

For cheap advertising, don’t forget your signature file. Mine reads:

Judith A. Siess, B.A., M.A., M.S.L.I.S.
INFORMATION BRIDGES INTERNATIONAL, INC. /I\B/I477 Harris Road, Cleveland, Ohio 44143 USA
voice: +1-216-486-7443, fax: +1-216-486-8810, email: jsiess@ibi-opl.com,
on the web at http://www.ibi-opl.com AND NOW BLOGGING at http://opls.blogspot.com/

Publisher and Editor of The One-Person Library: A Newsletter for Librarians and Management
Author of The OPL Sourcebook: A Guide for Solo and Small Libraries, Information Today, Inc., 2001, ISBN 1-57387-111-7
The New OPL Sourcebook: A Guide for Solo and Small Libraries, Information Today, Inc., 2006, ISBN 1-57387-241-5
Time Management, Planning and Prioritization for Librarians, Scarecrow Press, 2002, ISBN 0-8108-4438-9
The Visible Librarian: Asserting Your Value With Marketing and Advocacy, ALA Editions, 2003, ISBN 0-8389-0848-9
The Essential OPL, 1998-2004: The Best of Seven Years of The One-Person Library: A Newsletter for Librarians and Management, Scarecrow Press, 2005, ISBN 0-8108-5429-5

Okay, you probably don’t want to make yours that long, but you can use it to tell people about upcoming programs, new services, and generally remind them that you and the library can help them do their jobs better.

Your signature is also a good place to put your library’s slogan (you DO have one, don’t you?) Jeannine Cyr Gluck [Eastern Connecticut Health Network, Manchester, Connecticut, USA] has this wonderful tag line in her signature:
“solving your problems. saving your time.

I urge you to look at your signature file and see how you can make it work for you and your library.