"Step 1: Understand how you are perceived? Is that how you want to be perceived?
Step 2: Decide upo0n your Unique Selling Proposition: What makes you or your [library] unique, different, special? What niche is available that only you can fill?
Step 3: What are customer expectations? What do your clients typically expect of you? What unique attributes do you offer that best fit client expectations?
Step 4: Make it personal, if possible. "
Then, create a brand and "get the word out consistently and repeatedly using your website, business cards, signage, stationery, newsletter, e-mail, and public relations."
The above is from Steve Strauss, a lawyer, author and speaker who specializes in small business and entrepreneurship and SBA Small Business Journalist of the Year.
URLs:
This article: http://www.usatoday.com/money/smallbusiness/columnist/strauss/
2006-01-30-brand_x.htm
His free newsletter, Small Business Success Stories: http://www.mrallbiz.com/
newsletter/
Link to my book: http://www.alastore.ala.org/SiteSolution.taf?_sn=catalog2&
_pn=product_detail&_op=1198
PS. Sorry about the shameless plug for my book, but it was relevant to the post.
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