That's the key to success. And futurist/writer Esther Dyson agrees. In the description of the theme of her upcoming PC Forum (12-14 March, Carlsbad, California, USA), she said:
"In the end, I don't want just information; I want actions based on the right information. I want flights booked, appointments made, supplies ordered, inventories managed on the basis of information that is structured and actionable (and that reflects my own personal preferences)."
(For more on this, see Alane Wilson's post, The Rise of the "User Class" on the It's all good blog from OCLC.)
That's just what I've been saying. Our customers don't want books or articles; they don't even want information. Our customers want answers to their questions, solutions for their problems. If you provide answers and solutions, you'll thrive. If you don't....polish up that resume.
URLs:
PC Forum: http://www.release1-0.com/pcforum/index.php
The Rise of the "User Class: http://scanblog.blogspot.com/2006/01/rise-of-user-class.html
It's all good: http://scanblog.blogspot.com/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment