Web Users Judge Sites in the Blink of an Eye

That's accordng to Michael Hopkin in an article in news@nature.com. He also says that most of the traffic on websites (at least commercial ones) comes from search engines so the user's first impression is very important. Design is also important; limited graphics, "getting information across in the quickest, simplest way possible." That's what we librarians have been saying for years--it's the content! Finally, make sure your pages load quickly, otherwise the user may give up before he or she even looks at your site.

URL: http://www.nature.com/news/2006/060109/full/060109-13.html